Ideally, your marketing vision should be built into your website from day one, as many elements of a successful web strategy involve creative and coding decisions that are made early on in the development process.
For this reason, we include marketing in the Discovery discussions at the very beginning of our work with a new client. Even if we are working with your existing website, we can implement the following techniques to maximize your site’s effectiveness:
Pay-per-click search engine strategies (SEM)
Pay-per-click enables you to consistently have a link to your website appear on page one of Google, Yahoo! or BING. You’ll drive significant traffic to your site and pay only for actual results, not for mere impressions.
Campaigns like this take effect practically overnight, and can be geographically targeted and strictly budgeted. No other advertising medium offers all these advantages.
Natural search engine placement strategies (Organic)
Natural search engine placement minimizes your marketing costs by increasing your visibility in natural (non-paid) search engine results. This strategy is typically used in conjunction with a pay-per-visitor program to enhance results and/or reduce costs.
Here are just some of the many services we provide to implement your search engine strategy:
- Design, Development, and Performance Enhancement to maximize the conversion of visitors to buyers.
- Robust, performance-targeted, SearchWord (“keyword”) generation to maximize qualified leads and minimize costs.
- Results-driven content and copywriting to maximize qualified visitors.
- Targeted “landing page” development to maximize conversion of visitors to buyers.
- Paid inclusion services to expedite performance
- Link-development strategies to drive qualified traffic and prove to the major search engines the value of your content.
- Daily search engine advertising management to optimize performance.
- Conversion tracking of visitor-to-buyer and visitor-to-inquiry results.
- Weekly performance and ROI reporting so you know where your budget and performance stand at least every seven days.
- Offline strategy consulting to enhance conversion ratio of inquiries to buyers.
