Meet the Perfect Customer Lifecycle Series – Step 4 You can attract, capture and nurture all the leads you’d like, but if they don’t convert into paying customers, you’re not going to make any money. Depending on your business type and setup, you likely use one of two methods for converting leads into customers: an [...]
Meet the Perfect Customer Lifecycle Series – Step 3 The truth is, most buyers don’t see an ad and immediately purchase your product. They buy when they are ready to buy. To reach these buyers, you need a systematic approach for developing trust and converting leads. The not-so-secret weakness of small businesses is that they [...]
Meet the Perfect Customer Lifecycle Series – Step 2 Now that you’re attracting people to your website with the lure of valuable content, you need to entice them to give you their contact information so you can nurture them over time. Web forms are an excellent way to capture leads, but the reality for most [...]
As a content marketing strategy, what’s the most powerful aspect of blogging? Which psychological trigger is most likely to inspire the click, whirr purchase decision you’re hoping for? Is it reciprocity, social proof, or authority? What about scarcity or commitment and consistency? Well, it’s all of those combined. But the most powerful additional thing about [...]
Meet the Perfect Customer Lifecycle Series – Step 1 Consumers today have become highly adept at ignoring advertising in all its forms—they skip TV commercials, stream free online radio, block emails from unknown senders and are virtually blind to banner ads. Paid advertising alone is no longer a viable option for driving traffic to your [...]