Every business owner knows that they should have a website as part of their marketing efforts. What can be uncertain is how to approach getting one put together and, more importantly, how to maintain that site going forward as an active part of your business plan. This is where an important decision needs to be [...]
Meet the Perfect Customer Lifecycle Series – Step 7 Once you’ve established a clear process for funneling leads from their first contact to after-purchase communications, you’re in a great position for the final step in the Perfect Customer Lifecycle: growing even more through customer referrals and affiliates. Get Customer Referrals People are more likely to [...]
Meet the Perfect Customer Lifecycle Series – Step 6 One of the very first statistics business owners learn is this: 80% of your profits come from the top 20% of your customers. Yet so many small business owners spend all their time focusing on attracting and converting new leads and customers that upsell and cross-sell [...]
Meet the Perfect Customer Lifecycle Series – Step 5 If you have ever received disappointing customer service (and who hasn’t?), you won’t be surprised to learn that most companies spend more on acquiring new customers than keeping existing ones happy. Winning lifelong customers requires the ability to not only get a prospect to buy again [...]
Meet the Perfect Customer Lifecycle Series – Step 4 You can attract, capture and nurture all the leads you’d like, but if they don’t convert into paying customers, you’re not going to make any money. Depending on your business type and setup, you likely use one of two methods for converting leads into customers: an [...]