Every business owner knows that they should have a website as part of their marketing efforts. What can be uncertain is how to approach getting one put together and, more importantly, how to maintain that site going forward as an active part of your business plan. This is where an important decision needs to be [...]

Meet the Perfect Customer Lifecycle Series – Step 7 Once you’ve established a clear process for funneling leads from their first contact to after-purchase communications, you’re in a great position for the final step in the Perfect Customer Lifecycle: growing even more through customer referrals and affiliates. Get Customer Referrals People are more likely to [...]

Meet the Perfect Customer Lifecycle Series – Step 4 You can attract, capture and nurture all the leads you’d like, but if they don’t convert into paying customers, you’re not going to make any money. Depending on your business type and setup, you likely use one of two methods for converting leads into customers: an [...]

Your company will always have “haters”—unhappy customers who go out of their way to trash your product, service or customer service at every opportunity. “They often find their way onto social media, thanks to the low barrier of entry and promise that any invisible comment can find its way onto the highly visible first page [...]

Meet the Perfect Customer Lifecycle Series The Perfect Customer Lifecycle provides guidance to small businesses searching for a simpler way to develop a marketing plan. No expensive books and workshops. No complicated forms and exercises. No gimmicky sales jargon. Just seven simple steps that act as a framework for developing your sales and marketing process, [...]